Simply better decisions

Customer Insights & Market Intelligence for
business strategists, doers and problem solvers.

Through innovative research programs and powerful data analytics,
insidery helps you to make decisions that will delight your target audiences, drive growth and increase profitability.


Use our market research and intelligence to generate insights that tell you what your audience is thinking and how you should act to meet their needs

Challenges we tackle for you…

Customer Insights

Our full-service market research portfolio helps you to better understand the behavior of your target groups, to successfully align your offer and to optimize the effectiveness of your marketing and communication activities.

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Business Intelligence

Our qualitative and quantitative data analysis enables you to more confidently predict the impact and improve the success rate of major strategic activities.

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Go-To-Market Acceleration

We identify the key market dynamics that will underpin your future growth, and give you clarity about which opportunities to exploit to gain competitive advantage.

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Lead Generation

Our cutting-edge data and market segmentation programs will enable you to develop a robust pipeline of potential leads.  

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Destination, sites, and assets evaluation

We’ll help you identify the best locations and venues for business expansion or for hosting major events and conferences with our multi-dimensional analysis of destinations and infrastructure.

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Latest news and thinking

Virtual event success control
Article
Effectiveness analysis: success of virtual events
Trade fair effectiveness analysis 2021
News
Trade Show Performance Measurement at IAA Mobility
insidery Beratungs- und Marktforschungsagentur
Insight
5 tips to make lead management a pleasant experience to digital event attendees
Insight
Face-to-face surveys in COVID-19 times
Insight
Key aspects of Buyer Persona development
Insight-Die wichtigsten inoffiziellen Ziele des Live Marketings - insidery Beratung und Marktforschung
Insight
The most important ‘unofficial goals’ of live marketing
Studie - Chancen und Herausforderungen bei virtuellen Events und Messen - insidery Beratung und Marktforschung
Study
Virtual event strategies require user-centric engagement
Insight
5 main success factors for KPI systems

Global presence and scale

part of mci group with over
31
countries
60
offices, across
Global next-gen platform for marketing innovation and breakthrough communication in the digital age

Largest multi-sector MICE event organiser
mci group represents
a portfolio of
7
speciality brands
ISO 27001 & 27701 Certified
mci group
€493m
turnover
Gold Cybervadis for cyber security and risk assessment

Latest Case Studies

target group research
Customer magazine in print: valuable medium or out-of-date model?
Business Challenge Many companies use their own customer magazine to inform about new offers. This…
Growth through insights: Target group and market analysis for an international association of public transport
Optimierung der Visitor Journey auf Messen im Bereich Automotive
Visitor Journey optimisation at fairs in the Automotive industry
Business Challenge Our customer in the automotive industry had a clear mission: to position itself…
Case | Potenzielle Märkte kennenlernen - insidery Beratung und Marktforschung
Identifying potential markets: Audience research for a lifestyle brand
Business Challenge The marketing strategists of our international client are always looking for new markets,…
insidery persona
Style, functionality and image: Target group oriented corporate wear at the point of sale
Business Challenge Corporate clothing has many different purposes: Externally, it contributes to the detectability of…
Case - Implementierung einer holistischen MesseScorecard - insidery Beratung und Marktforschung
You can only control what you measure: Implementation of a holistic trade fair scorecard in the machine-building industry
Business Challenge The cooperation with a globally operating mechanical engineering company began with an urgent…
Digital sales training? Voice of Participant study to enhance the training impact
Accelerated decision-making in the digital space: concept test for virtual platforms for a mobility service provider
Business Challenge Digital environments are part of our client’s daily business: since their customers book…
insidery analysis
Exploiting hidden potentials: Portfolio analysis for a customer in the B2B sector
Business Challenge Like most companies, our client is regularly faced with the challenge of strategically…

Want to know more?

Contact our senior leaders to find out more about how we can help solve your challenges.