Simply better decisions.

We combine data driven insights and creative thinking – for the greatest possible impact of your marketing and sales activities.

insidery is a market research and intelligence agency that specialises in insights in target groups, brands and experiences.

We deliver relevant insights and hands-on ideas to decision-makers from marketing, sales, communications and strategy.
 

With more than 25 years of experience, we help you truly understand your target groups. We enable you to precisely tailor your marketing and communication activities towards their needs and preferences.

The insidery team

Our experts have extensive experience in research and touchpoint performance measurement, strategic consultancy, events, and state of the art data capturing & analytics tools. Our network is amongst the best in the industry.

What unites us as a team is our fascination for brands and our empathy for customer’s needs. What bonds us as colleagues is our love of what we do – as well as a never-ending curiosity and a passionate desire to create positive changes at organisations we work with.

Daniel Bissinger
Managing Director
Oscar Cerezales
Global Chief Strategy Officer
Viola Marx
Head of Research
René Silberschmidt
Head of Touchpoint Performance
Albert Garcia
Strategic Consultant
Tünde Puskas-Szabo
Senior Consultant
Simone Palma
Senior Consultant
Dr. Elias Butzmann
Head of Analytics
Frank Garcia
Business Events Consultant
Mollen Wang
Business Analyst
Cynthia Strecker
Consultant
Yvonne Martini
Consultant

Global presence and scale

part of mci group with over
31
countries
60
offices, across
Global next-gen platform for marketing innovation and breakthrough communication in the digital age

Largest multi-sector MICE event organiser
mci group represents
a portfolio of
7
speciality brands
ISO 27001 & 27701 Certified
mci group
€493m
turnover
Gold Cybervadis for cyber security and risk assessment

Latest Case Studies

target group research
Customer magazine in print: valuable medium or out-of-date model?
Business Challenge Many companies use their own customer magazine to inform about new offers. This…
Growth through insights: Target group and market analysis for an international association of public transport
Optimierung der Visitor Journey auf Messen im Bereich Automotive
Visitor Journey optimisation at fairs in the Automotive industry
Business Challenge Our customer in the automotive industry had a clear mission: to position itself…
Case | Potenzielle Märkte kennenlernen - insidery Beratung und Marktforschung
Identifying potential markets: Audience research for a lifestyle brand
Business Challenge The marketing strategists of our international client are always looking for new markets,…
insidery persona
Style, functionality and image: Target group oriented corporate wear at the point of sale
Business Challenge Corporate clothing has many different purposes: Externally, it contributes to the detectability of…
Case - Implementierung einer holistischen MesseScorecard - insidery Beratung und Marktforschung
You can only control what you measure: Implementation of a holistic trade fair scorecard in the machine-building industry
Business Challenge The cooperation with a globally operating mechanical engineering company began with an urgent…
Digital sales training? Voice of Participant study to enhance the training impact
Accelerated decision-making in the digital space: concept test for virtual platforms for a mobility service provider
Business Challenge Digital environments are part of our client’s daily business: since their customers book…
insidery analysis
Exploiting hidden potentials: Portfolio analysis for a customer in the B2B sector
Business Challenge Like most companies, our client is regularly faced with the challenge of strategically…

Want to know more?

Contact our senior leaders to find out more about how we can help solve your challenges.