Customer Insights

Our full-service market research portfolio helps you to better understand the behavior of your target groups, to successfully align your offer and to optimize the effectiveness of your marketing and communication activities.

With our passion for insights, we are committed to helping you bring change for the better.

Our Customer Insights methodologies will help you…

Understand customer behaviour

Connect more deeply with your audience with a proper understanding of your customers’ attitudes and behaviours. Our research helps you test assumptions, check ideas & concepts, or uncover answers to particular issues. Reveal the crucial insights you need to make the big decisions that matter.

What we do:

  • Focus Groups / Qualitative interviews
  • Audience Segmentation / Persona Development
  • Customer / Target Group Survey

Outcome:

Gain actionable insights into customer preferences and behaviours, enabling tailored marketing strategies, improved customer satisfaction, and preventing churn.

Optimize products and services

Understand what your (future) customers really want from your brand, products and services. Our work provides the data to inform key decisions at all stages in the product lifecycle. Work with us to help develop, test, validate and optimize your portfolio, ensuring your products and services give real value to your customers.

What we do:

  • Usage & Attitude Study
  • Concept & Market Testing
  • Buyer’s Reaction Survey
  • Pricing Research

Outcome:

Enhance product-market fit, increase customer satisfaction, and drive higher sales through data-driven product development and pricing strategies.

Manage brand and communication

Build a strong, recognizable brand that resonates with your target audience and stands out in the market. Our research supplies the fundamental data required for any brand positioning refresh or shift in brand strategy – major decisions that need to be validated. Ensure your brand is built on real insights, not assumptions.

What we do:

  • Brand & Positioning Research
  • Market Perception Study
  • Brand Health Monitoring

Outcome:

Strengthen brand equity, improve market positioning, and ensure consistent brand messaging that aligns with customer expectations.

Optimize tradeshows and events

Maximize the impact of your tradeshows and events to drive engagement and achieve your business goals. With over 30 years of event expertise in our group, we provide the analysis you need to make the right decisions about how to improve attendance, visitor experience and get a proper return on objectives from your events.

What we do:

  • KPI Development and Models
  • KPI Measurement
  • Visitor Surveys
  • Visitor Counts
  • Competitive Benchmarking

Outcome:

Increase trade show ROO and ROI, enhance visitor experience, and gain competitive insights to improve future live-communication strategies.

Want to know more?

Want to know more?

Contact our senior leaders to find out more about how we can help solve your challenges.

Latest Case Studies

target group research
Customer magazine in print: valuable medium or out-of-date model?
Business Challenge Many companies use their own customer magazine to inform about new offers. This…
Growth through insights: Target group and market analysis for an international association of public transport
Optimierung der Visitor Journey auf Messen im Bereich Automotive
Visitor Journey optimisation at fairs in the Automotive industry
Business Challenge Our customer in the automotive industry had a clear mission: to position itself…
Case | Potenzielle Märkte kennenlernen - insidery Beratung und Marktforschung
Identifying potential markets: Audience research for a lifestyle brand
Business Challenge The marketing strategists of our international client are always looking for new markets,…
insidery persona
Style, functionality and image: Target group oriented corporate wear at the point of sale
Business Challenge Corporate clothing has many different purposes: Externally, it contributes to the detectability of…
Case - Implementierung einer holistischen MesseScorecard - insidery Beratung und Marktforschung
You can only control what you measure: Implementation of a holistic trade fair scorecard in the machine-building industry
Business Challenge The cooperation with a globally operating mechanical engineering company began with an urgent…
Digital sales training? Voice of Participant study to enhance the training impact
Accelerated decision-making in the digital space: concept test for virtual platforms for a mobility service provider
Business Challenge Digital environments are part of our client’s daily business: since their customers book…
insidery analysis
Exploiting hidden potentials: Portfolio analysis for a customer in the B2B sector
Business Challenge Like most companies, our client is regularly faced with the challenge of strategically…